{"id":7239,"date":"2018-05-06T09:01:07","date_gmt":"2018-05-06T09:01:07","guid":{"rendered":"https:\/\/www.alowais.com\/?p=7239"},"modified":"2018-05-06T09:02:57","modified_gmt":"2018-05-06T09:02:57","slug":"6520184","status":"publish","type":"post","link":"https:\/\/www.alowais.com\/en\/6520184\/","title":{"rendered":"Stop the local media from bleeding – By: Abdul Hamid Ahmad"},"content":{"rendered":"

Facebook and Google are siphoning ad revenues, leaving scraps for media houses
\n<\/em><\/strong> In these tough times and the rough waters that all media are treading through \u2014 be it the print, online, television and radio \u2014 something has to be done to save and secure the future of these media houses.
\nHere I mean the local media \u2014 the one that have grown with the country for the past four decades and established publication houses. They are a part of the UAE\u2019s legacy; they are a part of the fabric of society.<\/p>\n

Here in the UAE, we have several titles in Arabic and English \u2013 some are owned by the government and others by the private sector.
\nMost of these are newspapers that have online editions \u2013 the online editions being extensions of the print publications.
\nBut looking at them over the past three years makes me feel very sorry and sad.<\/p>\n

I am not talking about the quality of newspapers \u2013 that is another issue. I am talking about the fact that they are being dried up financially and forced to near closure.
\nI have been in the business of journalism for more than 35 years now. I have grown from a reporter to copy editor to section head, managing editor to Editor-in-Chief and Publishing Director. I have never seen our media in such a miserable situation as today.
\nDrastic steps
\nAll news organisations have taken drastic steps to tackle this dire situation.
\nThey have cut costs by reducing the print run, they have cut down on pagination and they have had to take the painful decision of letting go of staff \u2013 some of whom have been with the organisation for many decades.
\nBut all of these cost-cutting measures have not been the solution. News organisations continue to bleed heavily, especially because costs of almost everything have risen drastically \u2013 from newsprint to ink to manpower and utilities.
\nAnd to add to these woes, there is the shrinking advertising market. Companies have virtually stopped advertising in print publications.
\nIf you ask them why, the answer is almost instant: they prefer to advertise online. We also have an online edition. In fact, all newspapers have online editions and some have very high traffic \u2013 they get millions of page views and unique visitors.
\nBut the truth is that online does not make enough revenue to cover the costs of the entire operation \u2013 print and digital.
\nNow to make this deteriorating situation worse, advertisers have also turned their backs on the local media \u2013 they are running after digital giants such as Facebook and Google.
\nWe are happy to see that some revenue comes back to us in the shape of network ads. But we are not happy that these ads are worth but a few fils, a few pennies, compared to the big money that Facebook, Google and their sister companies are making.
\nProtecting national interests
\nSo what can newspapers do if these international digital big players, these giants, have taken the lion\u2019s share \u2014 90 per cent of estimated revenue from the national digital media if not more?
\nI know governments of other countries have stood by their national media and have tried to protect their interests.
\nThese governments have taxed the magnates.
\nThe giants have to pay taxes for the business they do in these countries and the revenue they make.
\nI just dreamt of this happening here through government legislation. In my dream, the lead was taken by the National Media Council to make this come true.
\nThe dream was these big houses were made to pay taxes for the business they conduct here.
\nI also dreamt that the taxes that were taken from these giants was spent on national media houses to help them survive.
\nSolutions?
\nWhat are then the solutions? I do not know.
\nWe live in uncertain times. But I know for certain that the local media has to survive because they are the real tools for the country.
\nThey inform and educate with real news. The local media is credible; it knows the land; it knows the society.
\nHence the news is reliable and the views accurate.
\nThe substitute is that the foreign media will take over and that will never be in favour of our national interest.
\ngulfnews<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook and Google are siphoning ad revenues, leaving scraps for media houses In these tough times and the rough waters that all media are treading through \u2014 be it the print, online, television and radio \u2014 something has to be done to save and secure the future of these media houses. Here I mean the […]<\/p>\n

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